Custom engineering & manufacturing at scale
Built from scratch in Newcastle. Maintained across Australia.
Specialist fleet & asset management
Maintaining and repairing electric vehicles and telematics.
We're ALSR. We help organisations engineer to order and ensure assets last.
Specialist commercial equipment
High-touch custom manufacturing, backed by deep mechanical engineering expertise.
Warehousing & transport
Secure storage and staging for specialised assets, and moving them between states, depots and sites.
Fleet deployment and preventative maintenance
Design and development of national fleet deployments, supported by ongoing vehicle servicing on a planned interval so assets come off the job for hours rather than failing on the clock.
Custom asset branding
Livery, identification and compliance branding applied to assets and vehicles at volume, on site, and reconciled unit by unit.
Refurbishment, restoration & upgrades
End-of-cycle assets stripped, assessed, rebuilt and returned to service — with telematics upgrades and condition reporting that justifies repairing or retiring, either way.
Container fitouts
Containers converted to purpose — racking, benching, lighting, power and mechanical services — built out, completed and delivered ready for use.
For specialised repair and telematics work, we work with preferred service partners
UBCO·Honda·Gaius·Kyburz·
UBCO·Honda·Gaius·Kyburz·
Made in Newcastle. Deployed all over Australia
We don't import and rebadge. Manufacturing runs out of Newcastle and ships anywhere in the country. This changes what our partners can ask for and how quickly they can get it.
- Short lead times, because the workshop is here and the run starts when you say go.
- Changes mid-run are built into the final product as part of the process, not a shipping container of an outdated product.
- Quality is guaranteed by an experienced team, with the prototype on the bench beside them.
- Australian-produced equipment that passes compliance in accordance with corporate or Australian government standards.
- All fleet and maintenance work is delivered across Australia — in workshops, at depots, or serviced on site for static assets.
A force of Engineering
ALSR is a modern alternative to engineering, sourcing and asset management, obsessed with engineering excellence, ongoing operational stability and deployment excellence.
ALSR was founded as Anthony Lloyd Smash Repairs, a family business in Newcastle that took on complex mechanical and vehicle work, working with complicated rebuilds and large one-off repairs.
50 years on, the business has grown into a national engineering operation serving the largest electric fleet in Australia and some of the largest corporate clients across Australia.
Run by CEO Mark Elliott, it is still family-owned and run, and the people who specify a large program are the people standing beside it on the floor.
1979
Founded.
Built for what’s next.
800k+
Assets engineered and produced.
Room for more.
15k+
Vehicles deployed and maintained.
And counting.
Today’s Engineering Workshop
Uniform engineering: designing commercial high-touch assets to standardise processing
Coming soonALSR is our trusted partner. They can do what others can’t — design and organise a custom production run for our high-use assets, while helping us deploy, upgrade and proactively manage our large critical fleet across the nation to ensure our vehicles stay off the road for as little time as possible. We use them to ensure our network doesn’t break, and we depend on them for their obsession with quality.Head of Deployment, National Postal Operator
Let’s talk.
Engineer, build and service with us and learn how we might support you.